Put Your Business Online to Survive Lockdowns, Quarantines, and Other Situations

Put Your Business Online

As I write this, much of the world is adapting to life during the spread of the COVID-19 coronavirus. New concepts like “social distancing” are being introduced to prevent further spread of the virus. People are staying at home and “self-quarantining,” doing as much business online as possible.

Some businesses can readily adapt to employees working from home rather than gathering in an office. Here at GreenGeeks, the majority of our teams already work remotely, not in traditional office spaces.

But what about businesses that don’t have experience with a remote workforce? Or those, like restaurants and retail stores, that can’t transition to stay-at-home work? What if your local or state government implements a “lockdown,” and you’re forced to remain at home? Or you work for a business that has had to close temporarily?

Continue reading “Put Your Business Online to Survive Lockdowns, Quarantines, and Other Situations”

7 of the Best Digital Marketing Channels and How to Use Them

Digital Marketing Channels

If you own a website, or are in the process of building one, then you must already be aware of the different digital marketing channels you can use to promote the site. Each of these has unique traits and a different return on investment (ROI). Mastering as many of these platforms as possible will benefit your website and brand greatly.

Continue reading “7 of the Best Digital Marketing Channels and How to Use Them”

Even With Lower Emissions, We Haven’t Beaten Climate Change

Climate Change

COVID-19 has brought the world to a standstill, and there have been many reports sighting the environmental benefits this has brought in the fight against climate change. And they are true, the world’s biggest emitters, China and the United States have cut emissions sharply.

However, it is important to remember that once this pandemic has passed, our emissions will come back. And they are likely to do so stronger than before.

Continue reading “Even With Lower Emissions, We Haven’t Beaten Climate Change”

How to Create a Well-Received Brand Identity for Your Small Business

Creating a Brand Identity

When we have an idea for a new business, creating a brand identity is not the first thing most of us think about. But in the long run, it may be the most critical consideration we make.

A strong brand identity doesn’t guarantee success. But a weak or misguided identity can work against a small business. Continue reading “How to Create a Well-Received Brand Identity for Your Small Business”